Eco Dashboard
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Bryter · Eco Ecosystem Tracking
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UK respondents surveyed
Every chart in this tool is built from real people, not estimates. This is the voice of many customers, tracked wave after wave since –.
Eco BAU Tracker
Tablet, Laptop, Hearable & Wearable — funnel metrics, brand perception, share of market, channels, by segment and sub-group
BAS Survey Read
Multi-market brand & model TOM, awareness, consideration — survey waves by market and demographic sub-group
Market Sizing
Real UK population × tracker incidence — addressable audience and value by sub-group, with an editable £-per-person figure
Eco Survey Campaign
Ad recall for ~80 named campaigns spanning Tablet, Laptop, Hearable & Wearable — by audience segment and demographic sub-group
Chart Builder
Build your own charts and cross-tabs — pick the measure, sub-groups and chart type, then collect findings on a shareable board
Eco BAU Tracker
BAS Survey Read
Market Sizing
Eco Survey Campaign
Chart Builder
← Home
Chart
Data table
▲ / ▼ = figure move that is significantly higher or lower (based on a 95% confidence interval) than the preceding time period (no arrow where the previous time period has no data). Waves are irregular: a heavier left border marks a gap since the previous wave (hover the header for its length). Grey/italic = base under 100. Amber = base not reported.
Month / Market comparison
Compare any two points for the currently ticked series — any market, any month. Pick a Year first to narrow a long month list; "All years" shows everything. The Difference column flags a move of 4.5 percentage points or more.
Shows that year's most recent reading. Population is always the same ONS figure, regardless of year.
Placeholder — type your own assumption (ASP, annual spend, etc.). Updates instantly, nothing to save.
Market Sizing
Samsung-preference split
Of everyone in-market, how much of that value already prefers Samsung vs. doesn't (yet) — from the tracker's own ecosystem/preference breakdown. The tracker doesn't classify everyone by ecosystem, so any remainder is shown separately in grey rather than assigned to either side.
Full breakdown
By current ecosystem and Samsung preference. Audience and value both scale live with the £ figure on the left.
1 · What to measure
2 · Compare
3 · Show
Build a chart
Pick a measure on the left, choose how to show it, then add it to your board. Everything is drawn from the tracker data.
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Your board
Collect charts and tables side by side. Boards are saved on the server, so anyone with dashboard access can open them. Charts always show the latest data.
Filter whole board
Chart
Data table
▲ / ▼ = figure move that is significantly higher or lower (based on a 95% confidence interval) than the preceding time period (no arrow where the previous time period has no data). Grey/italic = base under 100. Amber = base not reported for this section (interpret with extra caution).
Ask the Ecosystem
Chat about either tab's data — no API key needed, it's handled server-side.
Ask something about the data.